The Grove Healing & Wellness Center

Overview

Melissa Bailey came to Rogue Creative Studio when she was starting her own Mobile Massage Therapy practice, Massage in Motion. Noting the cluttered, lackluster designs propagating the healing and wellness industry, The Grove Healing & Wellness challenged us to raise the stakes. From her initial vision, we helped create the brand and logo to match her style and then paired it with an elegant, custom, responsive website.

Through our consulting on social media marketing, email campaigns and custom prepress for postal mailers; we’ve brought her rank to the top of local search results. Her business became #1 for all of her targeted keywords in only a few months. In just over one year’s time, her business had grown the point where she was able to purchase a commercial property and expand her practice, thus Grove Healing & Wellness Center was born.

Slick designs don’t mean much if the site isn’t functional or easy to manage. We took the time to understand exactly how The Grove Healing & Wellness Center would update and manage their site and built extremely detailed, dynamic content blocks along with custom post types. This allows them to add, edit and remove the site’s content with limited technical knowledge.

Most massage therapy websites are mundane, stale reproductions of themselves that typically consist of five pages, an image slideshow on the homepage, cliché “about us” content, and a basic form on the “contact” page. Instead of copying the formula, we decided to really dig deep and find out what the brand was all about, we then integrated an online shopping cart, set up online booking, a fully featured blog and a simple way for them to add real client testimonials.