Recently Rogue Creative Studios partnered with Gene Napier from Back9 Creative and Siskiyou Community Health Center for a website redesign project. With offices in Medford, Grants Pass, Cave Junction and throughout Southern Siskiyou Community Health Center provides personalized, patient-centered care to help manage your individual and family wellness needs through all stages of life providing a medical home that focuses on high quality primary and preventive care for the whole family. Back9 Creative approached us to consolidate and organize Siskiyou’s current website content along with revitalizing the look and feel using mobile first web technologies providing clear and compelling value and ease of access for potential patients wading through intimidating and confusing waters.
The end result is a lively, vibrant and interactive experience that communicates’s Siskiyou’s unique merits both as a company and as a community health center. With an incredibly flexible backing fully integrated with WordPress - it’s easy to see why the marketing and IT team at Siskiyou Community Medical Center was thrilled to get their hands on their new completed website and start tinkering around.
Silverado Construction, LLC, Nevada’s leading solid surface fabrication and installation company turned to Rogue Creative Studios for an redesign along with taking over their advertising platform and on site SEO. As part of Silverado’s new marketing strategy they have been completely redesigning their digital presence, including silveradoconstructionlv.com and silveradoshowers.com.
Silverado Construction, LLC fabricates and installs a variety of solid surfaces in homes, and offices and more throughout Las Vegas and Henderson, including Silverado Coast. Solid surfaces are ideal for use throughout any home or business, including in bathrooms, kitchens, offices, laundry rooms, cafeterias and on various other project surfaces.
The nature of their work means it speaks for itself, so a vibrant, dynamic website with interactive galleries was developed to better display their work and show them as a cutting-edge company that always delivers a beautiful product. Visually the goal was to present Silverado’s work in a classic style, showcasing the elegance of their work with a modern twist to present them as trend-setters in the industry.
The content and images give each new visitor a striking example of what they can expect from Silverado’s services and expertise and since we have taken over their advertising platform they have not only cut costs, but seen incredible growth in viable leads.
Over the last decade online marketing has grown by leaps and bounds. With the rise of mobile device use and faster internet speeds rapidly becoming the norm, more and more people find themselves turning to the web when searching for produce and services. Here are a few simple tips that can help your small business lay out a more effective online marketing strategy.
Every growing business needs to do the fact-finding and research to ensure that the market they are about to tackle is viable for them. You need to make sure that the niche you’re targeting is not flooded with competitors and if it is, you need to be sure you can out-compete most (if not all) of them. This helps you to boots your profits and allows your business to expand without constantly having to reinvent yourself just to remain visible. Knowing your target clientele helps you to understand exactly what they need and poises you in the perfect position offer it to them in a more convenient and affordable manner. This builds loyalty and in turn helps to keep your business afloat when things are slow. A great way to better understand your online clients it throughout he use of Google’s Analytics software and AdWords to gain a more accurate picture of the age group, income brackets and geographic locations of your target market. By arming yourself with this information, you’ll be able to design a marketing strategy that tactically targets these individuals and eliminates wasted money on overly generalized CPC (Cost-per-click, or paid) campaigns.
Without knowing what kind of budget you are willing to place for your marketing goals it can be difficult to know what kind of results you will actually see. Setting a budget helps you to have a concrete idea of how much you are willing/able to spend on different campaigns in order to achieve your goals. It’s important to note that setting aside a large budget for advertising might not always translate to success. The key is to be flexible in your advertising and willing to allocate moneys to different facets of your advertising to test them out and find out what’s most effective for your business. There’s no need to shell out a ton of money to a large marketing agency when you achieve the same if not better results by hiring a skilled freelance marketer through a reputable website such as Elance and oDesk.
Thanks to social media today’s world is completely interconnected. You simply can not afford to have at least some presence on social media. Facebook is one of the biggest sites on the internet and an ever increasing amount of users are using the it’s built in search function to look for goods and services as well as official brands and companies. By having a social media presence you are in control of your marketing narrative and able to quickly inform the public about your new and upcoming services or products. In addition to Facebook, you should strongly look into an official Google+ and Twitter page and Pinterest/Instagram if they are applicable to your industry.
Building back links to your site is like having tiny little road signs all over the internet that point to your front door. A great way to build back links it through the creation of articles that you can submit to various online directories providing a back link to your website. You can also have an official blog with information on your company that contains inbound links to other (relevant) articles (or products/services) on your site. When properly done, back links have the potential to boost your rank and gives your site much higher visibility in search engines.
Using these tips in together will help you to boost your internet marketing. It’s important that you stay consistent and remember that all marketing is a calculated effort and will only pay off if you remain diligent and apply the necessary time and work required over time.